Generally speaking, he kind of wanders around and makes little chirpy sounds. It’s got a sensor on his back that you can stroke and he’ll kind of do this purring thing, which is interesting. He looks up at you with these digital puppy dog eyes. Vector was intentionally designed to be sort of pet-like. The last element we’ll talk about is reducing anxiety. I think at best with that we could say it’s about a 1X. There’s also an Alexa integration, which I think will continue to become more and more valuable.īut right now, compared to say, just looking something up on your phone or on the computer, I don’t think voice interaction is quite there yet, especially with the vector because it’s just a little bit slow and cumbersome. He can look things up for you kind of like Wikipedia. Again Vector has a few different features around this. The next element we’ll look at is informs. It’s fun to show them to other people but it’s not necessarily something you would come back to again and again.įor that reason, I think at best we might say from an entertainment standpoint, again the novelty factor being very high, maybe it’s about a 5X. And while those tricks are fun, once you’ve been through them a couple times they kind of lose some of their spark. You have to give him a command and you have to wait for him to respond to it. And while Vector has a really high novelty factor right now, he doesn’t necessarily have the sustainability or repeatability of something like video games where you could lose hours in a blink.īut with Vector, time moves kind of slow. And whether it’s kids or adults, some of the most popular entertainment products are things like video games or maybe even card games. You can also do a fist bump which is kind of fun.īut when we’re talking about a 10X value, we have to think about what is it compared against. He can lift it up, he can flip it over, do wheel stands on it. This is where I feel like vector kind of hangs his hat right now. The first element we’re going to look at is fun and entertainment. We’re going to pick out a few of these elements and see how well Vector is delivering on them. It’s kind of like the Periodic Table of things that customers care about when selecting a product or service. If you’re not familiar with the Elements of Value, you can read about it more on the Map & Fire website. To help us figure out if Vector’s hitting a 10X value for customers, we’re going to use a tool called the Elements of Value. We’ll look at that job, and see if he’s achieving that job for potential customers. He’s supposed to be helpful around the house. Anki positions him kind of as a entertainment and informational product. We’re going to try to figure out if he’s hitting that 10X bar. Today we’re looking at the Vector robot from Anki. That new thing can’t be a little better or incrementally better. Which is about what it takes to get somebody to switch over to something new. This is where we look at products and services to figure out if they’re hitting that 10x threshold. But does he provide enough value to actually get you to buy him? I don’t know, let’s dig in and find out. This little guy is looking to become the first robot that you have in your house.
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